How Starbucks Plans to Capitalize on Free Wi-Fi

August 12, 2010 | 14:53 | 0 Comment

Starbucks stores nationwide now have free Wi-Fi, but details around the second piece to the coffee retailer’s digital strategy — the Starbucks Digital Network — have been slim. Here’s how Starbucks plans to cater to digital consumers and premium content providers through its Digital Network.

viaHow Starbucks Plans to Capitalize on Free Wi-Fi.

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