Facebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer

The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.

The social network gained more than 2.2 million active UK users in May 2010, according to Inside Facebook—an 8.9% rise that took total UK user numbers to 27.1 million on June 1. Growth was higher in the UK than anywhere else in Western Europe.

By midsummer a different pattern was emerging. In France, user numbers continued to climb, reaching 19.4 million on August 1, according to data from Inside Facebook. In the UK, by contrast, the tally of active users fell in June, and rose only 1.8% in July. As a result, UK user numbers on August 1 were actually lower than in June 2010. Seasonality may be responsible for some of this shrinkage, but this should not be a greater factor in the UK than in other European countries.

viaFacebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer.

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