Get to the Point: Five New Branding Lessons From Lady Gaga

August 26, 2010 | 23:06 | 0 Comment

It’s Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga’s the first artist to hit 1 billion YouTube views. And she’s turned quite a handy-dandy profit: 11.5 million albums sold in two years, including through digital media (where she was 2009′s bestseller, with 15 million tracks sold). Clearly, she’s doing something right. Brand marketers apparently can learn a lot from her cinematic, but approachable, persona.