August 28, 2010 | 21:44 | 0 Comment
In the next installment of discussions exploring the state and future of social media, Chris Beck, founder of 26dottwo @26dottwo and I review how relationships online are evolving from social networks to social “nicheworks” or contextual networks.
In social media, how we connect with one another reflects our interests as well as our contacts. We’re adapting our definition of relationships to now also include a new, thinner layer of “relations” in order to refine our online experience as well as how we learn, discover, and share. In doing so, we create a social silhouette that outlines our interests, concerns, views, and potential,which ultimately is reflected in how we architect and cultivate our social graph. Over time we transform social graphs into interest graphs. For those brands, organizations, and individuals looking to associate with relevant groups, having one recipe or formula is no longer effective to suit the tastes of these disparate, yet influential nicheworks.
viaVideo: From Social Graphs to Interest Graphs.
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