Category Archives: TWA-Watch

TWA watch

Ever Wonder Why Consumers Don't Click on Mobile Ads? - eMarketer

Smartphone and tablet owners see a decent amount of ads, but that doesn’t guarantee interaction. Mobile users are more likely to engage with browser ads than those in-app, but what about users who don’t do either? The most common reason for ignoring ads is simply a lack of interest in the offering served, suggesting that better targeting is needed.


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